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No Logo: Brands, Globalization & Resistance



Uploaded by: ChallengingMedia
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http://www.mediaed.org
Featuring Naomi Klein. In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can � the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Ca
nadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process
whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destru
ction of consumer choice, and replacement of real jobs with temporary work � the dynamics of corporate globalization � impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.


Tags for this video: Activism Consumerism Critical Education Globalization Jhally Klein Literacy Media MEF Naomi Resistance Sut sweatshops

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Yes my friend, it ... ( 5 months ago by Soulfree2008)
Yes my friend, it took me 30+ years to figure it out for myself. Now I dont feel guilty anymore, since I grew up in a ""Jesus Christ died for your sins and if you dont revel in that, you are going to Hell""type of upbringing. I have grown to realize that nobody is capable of knowing for sure what awaits us after our physical life is done. The only people who I debate religion with anymore is Athiest/Agnostics and Satanists... You might be closer to enlightenment than you realize, my friend...
I dont believe ... ( 5 months ago by gearzone2611)
I dont believe socialism is a right way handling the situation. Like what you just said, theres always a reason. Socialism is voluntarily by the majority of people. Its also dangerous because it slowly enslaves the people without any use of force. Just like the monetary system. The only motive is evil to humankind and pertaining its for common good. From Democracy to Socialism from there to Communism. It leads no where but havoc for all of us. We all sick but justify not the outwards but within!
sometimes i wet the ... ( 5 months ago by ojuicedogg)
sometimes i wet the bed
I refuse to be so ... ( 5 months ago by Bl3ssing)
I refuse to be so ignorant to think that only a few "chosen" people will go to "heaven" Or that there is only one way to get to "heaven". I used to be a Christian but not anymore, there are so many denominations and versions of the Bible that I have to wonder what is really going on? Plus they tend to hate science because it either contradicts what they believe or proves it to be wrong. I believe there is a God and that God is not a HE. Spirituality is key! Besides the Bible is mysogynistic.
I refuse to be so ... ( 5 months ago by Bl3ssing)
I refuse to be so ignorant to think that only a few "chosen" people will go to "heaven" Or that there is only one way to get to "heaven". I used to be a Christian but not anymore, there are so many denominations and versions of the Bible that I have to wonder what is really going on? Plus they tend to hate science because it either contradicts what they believe or proves it to be wrong. I believe there is a God and that God is not a HE. Spirituality is key! Besides the Bible is mysogynistic.
I think the Bible ... ( 5 months ago by Soulfree2008)
I think the Bible is a wonderful book written by some brilliant and insightful scholars. So many literary types within: poetry, history, parables, and even some old wives tales... But then, the Koran, Buddha and Confucious were cool too. The key to feeling God is in being a good man, or not. And when I am around my kids and look at them, I get a real deep sense of what is right and wrong, despite what I might tell myself otherwise......
true ( 5 months ago by Bl3ssing)
true
Excutive Order ... ( 5 months ago by killgreed)
Excutive Order #11000 - Federal seizure of American people for work forces under federal supervision, including the splitting up of families if the government so desires;
#10998 - Federal seizure of all food supplies & resources, public and private and all farms & equipment;
#11051 - Provides FEMA complete authorization to put above orders into effect in times of increased international tension of economic or financial crisis (FEMA will be in control incase of "National Emergency
What a load! ... ( 5 months ago by CrocodilusPontifex)
What a load! There's cops infront of the shops because the people who work and shop there don't want to risk being stoned or burned with molotov cocktails leftwing riot-terrorists.
da sie jakos ... ( 5 months ago by tomekhoma)
da sie jakos przeciwstawic temu bez butelek z benzyna? bez regularnej wojny? czy da sie to zatrzymac bez konfrontacji czlowieka przeciw czlowiekowi?
read noami's book ... ( 5 months ago by RoseWhiteRoseRed)
read noami's book and get back to me after you have the facts...
r u stupid ( 4 months ago by farasfarasfaras)
r u stupid
he is right. Anti ... ( 2 months ago by youngflymista)
he is right. Anti globalization people will target those global companies.
I guess it is a ... ( 2 months ago by Neoguries)
I guess it is a sort of human being's instinct to have better and expensive things that others cannot with any reasons. And they compare what they have with what others can and can't have. Then, they wanna show off when they have what other people can't have. The others would have to feel very insecure over what they can't have the things.
go to see the story ... ( 2 months ago by Caramonn)
go to see the story of stuff. Companies are a shame. They pay shit salaries while a few top people get all the benefits. They use our world resources. They destroy our environment and send chemicals in our plates. I hate them. They deserve to die and one day we must stand up to fight them. Because our governments will not protect us and will not protect the poor. Nor will religions or anyone. I am training everyday to be ready when the time comes. And I have less and less to lose in my life.
i guess thats why ... ( 4 weeks ago by NeckRAS)
i guess thats why you felt it necessary to watch a video on your computer with parts from cuba shipped to china subcontracted in tokyo then sent to your desk? cmon, globalization puts products in your house at the cheapest possible price. how bout u "train" urself not to contradict ur beleifs with ur actions next time.
People who advocate ... ( 4 weeks ago by quickstring)
People who advocate change will always be hypocrites, it literally means nothing to attack them for speaking out about their disillusionment with products which are shipped around the globe. Globalization means the elimination of community and locality. I think NeckRAS might be one of those people who eats food in the shape of humans, to prepare himself for eating real human beings.
yes that is why my ... ( 3 weeks ago by Caramonn)
yes that is why my computer is not the cheapest computer. That is why I selected a computer which can be recycler for a large part! and yes I can not avoid having a computer in our society and according to our way of living. But I can choose my computer. I can choose my food. I can choose my job. I can choose my government. I can choose to speak up here & in my community. I can even take actions. In that way I stay human because I need to do something even if it seems stupid/ useless.
oh i c. by ... ( 3 weeks ago by NeckRAS)
oh i c. by fighting the corperations you decided to spend more money (which means higher taxes) on virtually the same product as the rest of the dell/HP/Gateway customers? All computers can be recyled, all computers come from forein land and all websites create marketing revenue for big business. if you really wanted to make a point, be a hermit in the forest living off nature like us animals were intended to.
Im gonna enjoy my ... ( 3 weeks ago by NeckRAS)
Im gonna enjoy my human shaped big mac from micdonalds while whatching tv on my big screen in my house that capitolism built. if its survival of the fittest you hippies are comin in dead last.
"all computer can ... ( 3 weeks ago by Caramonn)
"all computer can be recycled"???!!?
Please don't speak nonsense.
Most computers can not be recycled. The flat screen is very toxic. The wastes have to be kept somewhere. However some computer screens can be recycled (but very few since customers would rather buy a cheaper computer). End of talk, grow up.
BEWARE THE VIOLENT ... ( 3 weeks ago by Jokertattooo)
BEWARE THE VIOLENT HIPPIE
what happens when ... ( 2 weeks ago by icelez)
what happens when all that is taken away
the hippy won't care
If anyone is ... ( 2 weeks ago by CameronJamesMcQuade)
If anyone is interested in studying concepts like these.. University courses are available to further your knowledge. For example, The Philosophy behind marketing and the Physcology behind art are common courses available at Canadian Universities.



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